Lead Product Designer + Brand Designer
Me Prism
Get real time insights of how your data is being used, clean up your digital footprint, and monetize your web presence.
PROJECT
Personal data management
Data monetization
B2C/B2B2C
RESPONSIBILITIES
Lead product + brand designer
End-to-end design
Product strategy
Design + marketing roadmapping
Product marketing
Cross-team management + leadership
mePrism
mePrism was designed to allow users to take control of their data on the internet. Manage your data bank, understand how the machine interprets your behaviors, and get an in depth understanding of how retailers have sold your data and profited from your information.
The challenge
Helping users understand the value of their data and how that value is exploited by modern company practices.
The solution
Create an app that aggregates all relevant user data information into one concise place. From online behavioral habits to spending patterns, mePrism can help users to manage their widespread personal data and even monetize it.
Understanding the user
It all starts with building a blueprint of the user by connecting their most used services, from there we can create a map that outlines who they are, who their data suggests they are, and what the machine thinks of them.
Finally, we collect qualitative information directly from the user.
Telling the story
Defining a Data Score
A data score is a lot like a credit score, the better your online habits are the stronger your score becomes. We encourage users to have a transparent relationship with their data and how it’s being used.
mePrism focuses on 3 core use cases
Data protection
Because Vibrant is built on the Stellar blockchain, we’re able to offer lightning fast cross-boarder transactions so migrants are able to send back home for zero fees.
Data transparency
We’ve put a large amount of our focus on Argentina, which has one of the highest and most volatile inflation rates. By allowing users to access unlimited USDC, they are able to protect themselves from devaluation and save for a brighter future.
Data monetization
While our aim has been on applying blockchain technology to more novice users, we cater to individuals who want to quickly and easily transfer XLM and USDC via any supporting exchange for zero fees and instant wait times.
Understanding
user <> company relationships
In order to build value for both the user and businesses interested in learning more about user behaviors, we get to know each individuals relationships with various brands and companies. By doing this we’re able to better cater to user needs and interests.
Building a brand
In addition to owning product and brand design, I’m also responsible for our web design and development efforts. By harnessing the power of Webflow, I’m able to quickly turn out new landing pages for a/b testing, campaigns, announcements, relevant information, and everything in between.
HEADER FONT
KOULEN
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
BODY FONT
RUBIK
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz