Lead Product Designer + Brand Designer
Me Prism
Get real time insights of how your data is being used, clean up your digital footprint, and monetize your web presence.
PROJECT
Personal data management
Data monetization
B2C/B2B2C
RESPONSIBILITIES
End-to-end design
Lead product + brand designer
Product strategy
Design + marketing roadmapping
Product marketing
Cross-team management + leadership
mePrism
mePrism was designed to allow users to take control of their data on the internet. Manage your data bank, understand how the machine interprets your behaviors, and get an in depth understanding of how retailers have sold your data and profited from your information.
The challenge
Helping users understand the value of their data and how that value is exploited by modern company practices.
The solution
Create an app that aggregates all relevant user data information into one concise place. From online behavioral habits to spending patterns, mePrism can help users to manage their widespread personal data and even monetize it.
Understanding the user
It all starts with building a blueprint of the user by connecting their most used services, from there we can create a map that outlines who they are, who their data suggests they are, and what the machine thinks of them.
Finally, we collect qualitative information directly from the user.
Telling the story
Defining a Data Score
A data score is a lot like a credit score, the better your online habits are the stronger your score becomes. We encourage users to have a transparent relationship with their data and how it’s being used.
mePrism focuses on 3 core use cases
Data protection
Better understand how your data is being used and take control by scrubbing information off the internet and creating a better day to day experience for yourself.
Data transparency
Get in an in depth understanding of how your data is being used, who's seeing, which companies are profiting from you and how much they're making. It's time to shed the veil of where your data is being used.
Data monetization
Once users have a deep understanding of where their data is being used we offer them the opportunity to start monetizing it themselves instead of corporations. Leading to more relevant ad targeting for the user.
Understanding
user <> company relationships
In order to build value for both the user and businesses interested in learning more about user behaviors, we get to know each individuals relationships with various brands and companies. By doing this we’re able to better cater to user needs and interests.
The start of building a brand
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